Inside A BOOK OF’s core are stories. We are an Arts & Culture publication covering most things from pop culture, fashion, art, film, TV, and music.
Creativity is our business.
A BOOK OF's title exists to place the stories we are telling to the forefront.
We are storytellers. We put your narrative in the forefront of what we do. Your brand, your stories, your journey and your talent are what we always aim to highlight through the artistic eyes of our team and collaborators utilizing all available forms of evolving media.
What are we NOT looking for?
-Song or Album premieres
-Event Announcements
-Product Reviews
-Features with young talents (5-13 year-olds)
-Talents who don’t have a strong narrative by themselves and also a character that is not strong enough to drive the plot of the film/TV show.
What are we looking for?
We’re looking for relevant, interesting, stories worth sharing to our audience. We’re looking for exclusive talent and celebrity interviews and editorials. We’re also looking for fashion editorials. We’re looking for talent and story pitches that fall under the Arts, Fashion, Music and Pop-Culture genres.
-Exclusive Interviews and Editorial shoot with emerging and established talents in Film, TV, Fashion and Music
-Book Reviews
-LOS ANGELES stories. Interesting, local stories about the people, places, and things happening in Los Angeles.
HOW TO PITCH TO US
Before you pitch, please make sure that you’ve read the publication. That’s the best way to ensure that you’re not pitching a talent, a story or an idea that is not aligned with our vision and aesthetics or a story that is recently published. Recent means the last year.
Make yourself familiar with the publication. Familiarize yourself with the kind of contents that we publish.
For instance, A BOOK OF publishes exclusive editorial type interviews and features. We feature established, major and emerging talents with a strong hook in the current zeitgeist of pop culture.
Your pitch needs to be clear, concise and not misleading.
What’s the story of your talent? What makes their story tick? Why should we feature their story? Why do you think it’s a good fit for the publication?
Give us an email headline with a clear, concise thesis statement about your pitch.
If you don’t hear back from us within a week, it’s definitely okay to follow-up. There’s a possibility that our editors won’t respond at all. As much as we try to accommodate all the pitches, it’s difficult to keep up with the volume. Our team is also busy producing the shoots, being on-set, and writing articles.
If an editor rejects your pitch, it’s totally okay to ask why and see how we could work something out in the future.
There are several factors why we decline a pitch. Here are some:
-Our production bandwidth is maxed out
-Our budget is low / depleted
-We’ve already featured the artist not too long ago
-The story is very similar to what we already have
-The story / the pitch is not strong enough
-The talent’s engagement on social is very low
-It’s just not a good fit
Accepting pitches is never about personal preference. We check our calendars to see if we have enough bandwidth to produce the shoots and the stories and see the numbers and analytics on similar features. That’s how we gauge if the pitch could be a good fit for us or not.
WHAT IF YOU DON’T HEAR FROM US?
If you don’t hear from us in 4 weeks or so, then we’re most likely to pass on the pitch. Again, it’s okay to follow-up but if you don’t hear from us in a while, it’s most likely a pass. We most likely don’t have enough bandwidth to accommodate your pitch.
PITCH GUIDE
WHY
Why should we feature the talent?
What sets this talent apart from other actors/musicians/artists?
What’s the talent’s unique selling point?
STORY / ANGLE
What’s the story and angle?
Relevance. How relevant is the talent?
If in a current tv show/movie- what’s the person’s role? Main or supporting?
If supporting, how many episodes will the talent be in?
How pivotal is the role to the story?
OTHER PRESS OUTLETS
Which other press outlets have they been published at / will be published at?
NOTE TO TALENTS:
Should be willing and open to try something new
Must be able and willing to post the piece / shoot on their social media outlets
Should have a good social media presence
Must be open to more artistic approach and collaboration
SOCIAL MEDIA /AUDIENCE
What’s the talent’s reach and target demographics?
How often does the talent/artist/musician post on their socials?
What is their social media engagement?
Do they post the press that they get on their socials?
Do they credit the team and the magazine in their posts?
FOR ONLINE STORIES
-Online stories will be posted on our website and social media channels.
This section features established, matured, talents across Pop Culture, Film and TV
-Exclusive editorial shoot
-1-3 looks/Setups
-At least 6 high resolution edited photos for online features.
-INTERVIEW via Phone/Email/Zoom
*Digital covers to be determined by the editorial staff
This section features emerging, upcoming talents Pop Culture, Film and TV
-Exclusive editorial shoot
-1-2 looks/Setups
-At least 6 high resolution edited photos for online features.
-INTERVIEW via Phone/Email/Zoom
*Digital covers to be determined by the editorial staff
This section features interviews and features related to music.
Requirements:
-Exclusive editorial shoot
-1-2 looks/Setups
-At least 6 high resolution edited photos for online features.
-INTERVIEW via Phone/Email/Zoom
*Digital covers to be determined by the editorial staff
This section features Fashion Editorial Stories and Fashion related features
This section features various talents and creative in Los Angeles
Pitch stories directly to the editor- clara@abookof.us
This section features interviews and features related to arts & culture.
Requirements:
-Exclusive editorial shoot
-1-2 looks/Setups
-At least 6 high resolution edited photos for online features.
-INTERVIEW via Phone/Email/Zoom
*Digital covers to be determined by the editorial staff
-Our standalone Collectors Print Issues feature a single talent/band/group per issue.
-24-28 pages of all original, exclusive contents exclusively featuring just the talent/band/group (Photos + Interview)
-To be considered, see criteria below:
-If pitching talents from TV/FILM: talents must have a strong story / narrative of their own on top of the story / arc of the characters they are playing.
-The talent must be part of the core, main cast of the show, and must have a strong character arc. The character must be important enough to drive the plot of the story.
-If pitching talents for a TV SHOW / FILM, we would need to have the core cast featured and interviewed. Shooting original art is required, but for shows with a big cast, we could figure out a way to create art that could be used within the issue.
-If pitching talents for Music / Art, the talent must be relevant in terms of press cycle, must have a new song/EP/album/ to release, show to promote, etc
-Accompanying interview video / fashion shoot / behind the scenes video may be included
-Distributed globally via Print-on-Demand
-Online feature
-The Collectors Print issues are more flexible in terms of timing and could time the release at the most strategic moment during the talent’s press cycle.
-Production time: 3-4 weeks after the shoot and interview is done
We’re open to considering and reviewing sponsored posts as long as it is still aligned with our overall vision and aesthetics. We will post it under BULLETIN and on the TALENT INDEX sections and will have the note- SPONSORED POST on it. If interested, feel free to reach out to editorial@abookof.us
PITCH EMAIL: EDITORIAL @ ABOOKOF.US
ON YOUR EMAIL SUBJECT, USE THIS FORMAT: ABO PITCH + CATEGORY (.i.e. ABO PITCH: OPEN BOOK)