KING BACH: CONTENT IS KING [IN PRINT]
Ten years ago, if you would’ve told anyone that being a content creator could be a viable, legitimate, full-time career, expect to be darted with confused, judging looks. The terms creator, content creator and influencer have a long history regarding its appropriation within the context of the internet, marketing and advertising and the people who creates multimedia content across social media platforms. Some people could be more appropriately categorized and called content creators, while some fall under the influencer category. Creators, for the most part, are people who writes, produces, directs and creates YouTube contents, while influencers are mostly associated with Facebook, Instagram or Twitter where heavy ties with ad revenues and brand partnerships are prevalent. The terms go hand in hand, and are often loosely used depending on whatever context the person claiming to be one is on, but both terms have evolved to be an inevitable part of our online vernacular.
PHOTOGRAPHER: IRVIN RIVERA
Currently, there’s a huge pool of content creators and influencers right now but how do you measure their value and their success? Is it through numbers? Is it through their social influence? Longevity? Consistency? What is the key in providing quality content with high entertainment value as well as the power to be universally relevant?
ANDREW BACHELOR a.k.a King Bach ticks off most, if not all, of the boxes as a successful content creator. He was able to evolve and expand across multiple areas from the internet, to TV, movies, music, and business. Since the start of his Vine stardom back in 2013, Bachelor has been non-stop and in full-throttle. He’s everywhere and his social influence keeps growing - it’s inspiring. He can be recently seen in Greenland, The Babysitter: Killer Queen, Sneakerheads, Holidate, and more upcoming projects in the horizon.
It’s exciting to see his success and to watch him thrive and grow his craft as he creates and entertains his audience.
STYLING: REBECCA GROSS, GROOMING: SAISHA BEECHAM
King Bach has been consistently creating content for years now and there’s no sign of stopping at all. Perhaps that’s it - consistency. That could be the key to his success, but we all know success is never a one-way street. It comes in a variety of forms and shapes. But the takeaway is that we could absolutely learn from his journey that led to his current success story. The man hustles hard, the man knows how to connect with his audience, knows how to connect with people, he thrives and he and knows how to navigate the tricky waters of the social media and entertainment business.
In this special collector’s issue, we are happy to share with you a glimpse inside the curious mind of this creative genius. A shoot we all created under a limited time, amidst the strange times we’re all in. Creating contents during these weird times is very interesting but there are ways to navigate it. We hope you like this issue with the King.
DEPUTY EDITOR: PHIL LIMPRASERTWONG, VIDEO: MILAN DILEO
How involved are you in every project that you do?
I'm pretty involved in the films that I do. You know, I'm always writing. If I'm doing a music video and I'm friends with the director, I'm helping him direct, I'm helping him you know, come up with the creative shots. So yeah, I like to get involved a hundred percent. Most of the directors I work with they know I'm a creator, they know I'm a director, writer, producer. So they'll come to me and run ideas by me and see what I think and see if I can come up with ideas on top of what they already have. So yeah, it's all a team effort.
Awesome. Now, what's the difference between you and your Alter Ego?
King Bach is the entertainer. It’s for the show. Me, I'm just a chill guy.
Does comedy and being funny come naturally to you?
Honestly, I don't even look at it as comedy. I just looked at it as a form of entertainment. And when people laugh, they laugh. When they cry, they cry.
Out of all the roles that you played, is there anyone in particular that resonated with you the most?
Yeah, I really liked the character I played in the film, The Babysitter on Netflix. Also, there's a character I played in the movie, Holidate. That's kind of a likable golf instructor. That was fun to play. But yeah, just every character is different. Every character is unique.
